Our Editorial Mission
We publish local SEO strategies that actually work in the field. No theory. No regurgitated Google guidelines. We test tactics on live Google Business Profiles. We monitor the map pack. We document the results.
Our goal is simple. We give local business owners the exact steps required to capture proximity signals and drive inbound calls. We don’t publish fluff. We don’t guess.
How We Choose Topics
We pull our editorial calendar directly from the trenches. We look at the friction points our agency clients face every day. If an HVAC contractor in Phoenix loses their 3-pack ranking due to a suspended profile, we write about the reinstatement process.
We analyze search data to find the exact questions business owners ask about review velocity and NAP consistency. We ignore broad, generic marketing topics. If a topic doesn’t directly impact local map visibility, we skip it.
Research and Fact-Checking Standards
The local SEO industry is flooded with untested theories. We verify every claim before hitting publish. We test ranking theories across our own portfolio of local assets. We cross-reference algorithm updates with data from BrightLocal and Whitespark.
We don’t rely on third-hand marketing blogs. If we state that optimizing your GBP Q&A section captures featured snippets, it’s because we tracked that exact result across dozens of campaigns. We require primary data. We demand repeatable results.
Corrections Policy
We get things wrong sometimes. Google updates its local algorithm constantly. When facts change, we update our stance.
If you spot an error in our documentation, email [email protected]. We review all correction requests within 48 hours. If we verify the error, we fix it immediately.
We place a visible correction notice at the top of the affected page.
Transparency builds trust.
Commercial Relationships and Disclosures
We run a local SEO agency. We sell map optimization services. We also recommend specific software tools for citation building and review management. Some of our links are affiliate links. We earn a small commission if you buy through them.
That financial relationship never dictates our recommendations. We rejected 14 different rank trackers before settling on the one we actually use. We only recommend tools we deploy for our own paying clients.
Editorial Independence
Our editorial team operates independently from our sales department. Software vendors can’t buy favorable reviews. Agency partners can’t dictate our coverage. We write what the data shows.
If a popular local SEO tool fails to deliver accurate grid tracking, we publish that failure. Our loyalty belongs entirely to the local business owner trying to make their phone ring.
Content Updates and Freshness
A local SEO guide from three years ago is worse than useless.
It’s dangerous.
Google changes the GBP dashboard layout and ranking factors without warning. We audit our core strategy guides every 90 days. We check every screenshot against the live Google interface. We verify every citation link.
If a tactic stops working, we strip it from our site. We stamp the top of every article with the exact date of its last technical review. You need tactics that work right now. We make sure you get them.