GMB Profile Management

Restoring your local identity after a business profile mergeI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite…

The physics of the local proximity beacon during ownership transfersI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a…

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…

I smell peppermint and old paper every time I open a new case file. It is a sensory anchor from years spent in city halls looking at tax maps. As…

Success in the hyper-local layer depends on the movement of data. I view every Google Business Profile as a logistical hub. If the flow of information stops or changes direction…

The invisible strings that pull your business off the mapI smell peppermint and old paper in this office, the scent of a merchant who has served this community for thirty…

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…

I smell wet concrete today. It is a scent that always reminds me of the rainy Tuesday I spent three months fighting a hard suspension for a plumbing client whose…

The high cost of automated shortcuts in local searchThe smell of wet concrete after a summer storm always reminds me of the day I visited a storefront that technically did…