I once watched a top tier roofing company vanish from the Map Pack overnight because of a single mismatched phone number. They were the dominant force in the county; their…
The microscopic war for your business coordinatesI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with…
The street smells like wet concrete and exhaust. I have spent two decades walking these blocks, noticing the tiny glitches in storefront data that most people ignore. A faded sign…
Why your city landing pages are failing to drive actual local customersI have sat in this office for twenty years. It smells like peppermint and the slightly acidic scent of…
The scent of peppermint and old paper usually calms my nerves, but today it just serves as a backdrop to the digital carnage on my screen. I spent three months…
The day the digital storefront went darkI remember the smell of wet concrete outside a small locksmith shop in downtown Chicago. It was raining, and the owner was staring at…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
The smell of wet concrete always reminds me of the day I saw a digital ghost. I was standing outside a plumbing shop in a rain-slicked industrial park, looking at…
I smell diesel and fresh asphalt every morning because I view local search as a logistics problem. A map is a dispatch system. It is a grid of efficiency. If…
The ghost in the GPS coordinatesI view every Google Business Profile as a dispatch node in a statewide logistics grid. If your categories are misaligned, you are sending a ghost…