The mathematical gravity of your local presenceEveryone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single…
The physics of the proximity beacon and the end of the long form eraThe city smells like wet concrete after a summer storm. I see the world through a 35mm…
Cleaning Up the Content Mess That Got Your Local Business FlaggedThe smell of wet concrete after a rainstorm always reminds me of the day I watched a five-year-old landscaping business…
Why Over-Optimized Local Content Destroys RankingsThe air smelled like wet concrete and ozone as I stood outside a nondescript office park on the edge of the city. I was looking…
The smell of wet concrete always reminds me of the day I found the glitch in a client’s digital storefront. I was walking past their actual office, a small space…
A Better Way to Manage Multiple Local Profiles for ClientsI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a…
The rain on the asphalt catches the neon hum of a sign that should not exist. I see the glitch. A digital storefront hovering where a vacant lot sits. My…
I smell peppermint and old paper when I walk into a local merchant shop, but my mind is always on the digital grid. I am a veteran of the local…
A checklist for local businesses struggling with proximity dropsI see the city through a 35mm lens. I notice the gaps. The wet concrete after a rainstorm reflects the neon signs…
The ghost in the GPS coordinatesExpanding into new service areas requires a forensic approach to GPS salience and proximity signals to avoid Google Business Profile suspensions. I spent three months…