How to Reconnect with Local Customers After a MoveThe smell of wet concrete always reminds me of a failed relocation. I once witnessed the Centroid Collapse of a top-ranking roofing…
The ghost in the GPS coordinatesI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
Fixing the signal errors that cause local rank fluctuationsThe office smells like peppermint and yellowing paper from local tax records. I have sat in this chair for twenty years watching…
The strategy for fixing a drop in foot traffic signalsThe smell of wet concrete after a summer storm in Chicago always reminds me of the first time I saw a…
The pin moved. My screen flashed a red notification. Another hard suspension. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because…
The checklist for local rankings that actually results in callsI smell like peppermint and peppermint-oil-infused old ledger paper. It is a scent that comes from twenty years of defending local…
The ghost in the GPS coordinates and how to recover from map pack invisibilityThe air outside my office smells like wet concrete and burnt coffee. It is the scent of…
It was late one evening when I stared at my screen, frustration winding into disbelief. A crucial business listing had vanished from Google Maps without warning. No support ticket, no…