Fixing the Pin Drift that happens after updating your location
I smell old blueprints and the sharp scent of peppermint as I sit at my desk, looking at the spatial grid of a city I have spent twenty years mapping.…
Stop Ranking for the Wrong Service Category by Auditing Your GMB Tags
Stop Ranking for the Wrong Service Category by Auditing Your GMB Tags
Stop Ranking for the Wrong Service Category by Auditing Your GMB TagsThe sidewalk outside the roofing company office smelled like wet concrete and ozone after a summer storm. I stood…
How to Scrub Old Phone Numbers From the Web to Save Your Map Ranking
How to Scrub Old Phone Numbers From the Web to Save Your Map Ranking
I sit in this office with the scent of peppermint and the dust of old paper ledgers surrounding me. It is a quiet life, but I see everything that happens…
Keeping your original map ranking strong during a rebranding phase
Keeping your original map ranking strong during a rebranding phase
Maintaining your map presence while transitioning business ownership and brandingI smell like peppermint and old paper today, a side effect of spending twelve hours reviewing physical lease agreements for a…
Why expanding your service area often leads to temporary map drops
Why expanding your service area often leads to temporary map drops
The map is a dispatch system. Every morning I see the same thing; business owners trying to outsmart a spatial database by drawing massive circles around their office. They think…
How to stop your map rankings from bouncing around after a business expansion
How to stop your map rankings from bouncing around after a business expansion
I see the city through a 35mm lens. The way the light hits a new 'Open' sign on a rain-slicked sidewalk matters, but the way that data reflects off the…
The difference between a local ranking dip and a permanent penalty
The difference between a local ranking dip and a permanent penalty
The smell of wet concrete and stale coffee always reminds me of the three months I spent fighting a hard suspension for a plumbing client. Their listing was nuked simply…
The move that gets service area pins back on the map after a shadowban
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
How to recover rankings after a competitor reports your listing as permanently closed
How to recover rankings after a competitor reports your listing as permanently closed
The ghost in the GPS coordinates and the fraud of permanent closureThe smell of wet concrete always reminds me of the morning I found a local storefront with its lights…
Why your map ranking dropped after changing your business phone number
Why your map ranking dropped after changing your business phone number
The hidden physics of the local search centroid and contact dataI smell the wet concrete of a morning dispatch yard and the faint ozone of a server room whenever I…